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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos, who both hold a third of the company.

An official representative stated: "We are providing no comment on this. The management structure of Mercedes F1 stays unchanged, and all three partners are fully committed to the ongoing success of the brand in Formula One."

Financial Growth

This arrangement would represent a substantial rise in worth of Mercedes F1 since Ineos bought its share for £208m in 2022.

The rise demonstrates the growth in market values of F1 teams recently due to the increasing appeal of the sport around the world.

This was also seen in the success of the Formula 1 film starring Brad Pitt, which was released last summer and has grossed over $630m (£458 million) at the box office.

It is Pitt's most successful movie and the most successful sports film to date.

Current Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 grands prix so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

TS
By

Thomas Schroeder

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on modern life.

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